Keep it Simple Silly
Why do so many websites seem so hard to use? Even one of the best websites around, LinkedIn seems kind of hard to use. I had to figure out how to delete somebody from my connections this week and just couldn't figure out how to do it.
So what did I do? I used Google to figure it out. I found an article somewhere that explained how to delete somebody from your connections. You would think it would be a simple "delete" button next to their name, but it was actually very well hidden.
I'm a big believer in the KISS principle. All websites should have nice, pretty, big buttons that tell you what to do. Imagine having to seach to find the checkout button or add to cart button in Amazon. They would definitely not be what they are today. Amazon has led the industry in great shopping experience since it's inception.