If you are a roofing contractor aiming to generate more leads in your local area, it is time to look beyond traditional marketing tactics. Tools like Google Guaranteed Ads and Local Service Ads or LSAs are changing the game for roofing companies. When combined with strong SEO and targeted Google Ads services for roof companies, they can deliver outstanding results.

What Are Google Guaranteed Ads and Local Service Ads?

• Google Guaranteed Ads are part of Google’s Local Services platform. When you are approved, your ad appears at the top of local search results, accompanied by a green check mark badge, indicating that you are a Google-vetted, trustworthy business. This badge boosts consumer confidence and often leads to higher conversion rates.
• Local Service Ads or LSAs are pay-per-lead ads that appear above traditional Google Ads. Unlike regular Google Ads campaigns for roof companies where you pay per click, LSAs charge you only when a potential customer contacts you directly through the ad. This means you are paying for real opportunities, not just traffic.

These tools are especially powerful when paired with consistent SEO and professionally managed Google Ads services for roof companies to maximize your visibility and lead flow.

Step 1 – Get Verified by Google

To get started, you will need to complete Google’s verification process. Upload your insurance documents, business license, and any other required information to prove you are a legitimate roofing company. Once approved, your business gets the coveted Google Guaranteed badge, which adds credibility and trust.

If you are already investing in SEO, adding Google Guaranteed Ads helps capture leads from a different segment – people who are ready to book now. Together, they make a powerful combination.

Step 2 – Max Out Your Budget

Many roofing companies make the mistake of setting a low weekly budget – say, $300 – and expecting big returns. Here is the truth: Google Ads campaigns for roof companies perform best when you are willing to scale your investment. Do not be afraid to max out your budget. The system only charges you for actual leads, so the more you spend, the more leads you get assuming your targeting is tight.

When your budget aligns with your goals and you are utilizing both SEO and strategic Google Ads services for roofing companies, the results are often well worth it.

Step 3 – Report Every Booking

Once your ads are live and leads are coming in, it is crucial to stay active in your LSA dashboard. Let Google know which leads turned into booked jobs. Why? Because the more you confirm jobs through the platform, the more Google trusts your business, and the more frequently your ad will be shown.

This reporting step is often overlooked, but it plays a significant role in the long-term success of Google Ads campaigns for roofing companies. Combine this habit with your ongoing SEO efforts as well as expert Google Ads services and you will stay ahead of the competition.

Learn More About Google Guaranteed and LSAs

Check out this quick video, where Chris from RoofingSites.com explains Google Guaranteed and how roofers can utilize Google Ads services to their advantage.

Roofers – You Need Google Guaranteed, LSAs, and Smart SEO

For roofing contractors looking to grow, Google Guaranteed Ads and Local Service Ads are must-have tools. They build trust, generate quality leads, and position your company at the top of local searches. When these ads are used in conjunction with a strategic SEO approach and professional Google Ads services for roofing companies, they form a resilient, scalable system for attracting and converting leads.

Want help setting up your own Google Ads campaigns for roof companies? Let’s talk. We specialize in developing lead-generating strategies that deliver results for roofing professionals like you. Visit RoofingSites.com and schedule a free marketing call with Chris to learn more. Also, do not forget to click this link to receive a free copy of Chris’s book, “The Ultimate Guide to Digital Marketing for Roofers,” for more essential marketing information!

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