by Chris Hunter

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Howdy, Ags! Today, we have the CEO of CATCO, Travis Richards! In this episode, Travis shares about their thriving business that uses resilient and abundant energy by manufacturing flameless heating systems. We are grateful for Travis’s presence with us and wish his company well! 

 

The Difference Between Running And Owning A Business

Travis used to put an asterisk next to his name as CEO and entrepreneur. After all, his grandfather, Bill, started the company 40 years ago. Being the third generation, Travis had to take over as CEO of CATCO. On his first day, he realized that running the business differed from owning it. Running the company meant that every decision Travis made meant money and risks. It took eight years for Travis to realize that because he did not know what he was expecting. Moreover, he was in the military before getting into the family business. From there, Travis stopped himself from acting quickly and taking risks without thinking twice because that would have consequences reflecting on the company. It took a lot of adjusting for Travis to become the CEO of their company, but in the end, it was all worth it.

 

About Travis Richards:

Travis Richards, Fightin’ Texas Aggie Class of ’05, is the CEO of CATCO, a catalytic heating manufacturer. He served in the US Air Force before coming back home to join the family business. 

 

 

Outline of the Episode:

[00:00] Intro

[04:38] Entrepreneurial Journey

[12:43] Family Business

[16:54] About the Company

[21:24] Risk

[23:17] Future Goals

[25:43] BHAG

[29:26] Lightning Round

[34:45] Get Better at Business Podcast

[36:01] Interview Takeaways

 

Resources:

Website: https://www.catcousa.com/

 

Connect with Greg and Chris!

Apple: http://bit.ly/AGH-Apple

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Podbean: http://bit.ly/AGH-PB

YouTube: https://bit.ly/AGH-YouTube

About the Author: Chris Hunter

Chris is the co-owner of Marketing Heroes, an agency that specializes in helping businesses grow their online presence through strategic marketing initiatives such as SEO, PPC, and Social Media Ads. He also owns RoofingSites.com, a specialized agency that helps roofing companies generate leads and sales through the 4R Roofing Marketing System. Chris recently published his first book, “The Ultimate Guide to Digital Marketing for Roofers,” in June 2022, which provides a comprehensive guide to help roofing companies enhance their digital marketing strategies. In addition to his professional pursuits, Chris is a dedicated father to his three children, Kenneth, Matthew, and Emma. He enjoys pursuing his hobbies of brewing beer, cooking BBQ, backpacking, and woodworking in his free time. Chris’s passion for marketing, combined with his entrepreneurial spirit and commitment to family, make him an exceptional business leader and well-rounded individual.

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