As the use of artificial intelligence for creating marketing content gains steam, keeping up with the fast-paced development of this technology is becoming a challenge.

While it is impossible for busy roofers looking to harness this power to know it all with their many other responsibilities, this series of instructional videos will help.

Learn some important fundamentals about AI and how to train it in this marketing workshop for roofers, which demonstrates why it is becoming such a useful marketing tool!

What is AI in Terms of Marketing?

Artificial Intelligence is a Language Learning Model or LLM which is a type of software designed to analyze vast amounts of data so it can learn from it and mimic human behavior.

Based on how it learns, AI makes a great marketing tool as it can easily create optimized marketing materials based on all of the past research and experimentation that marketers have done to understand SEO, targeting, and good marketing strategies.

With several good AI clients now available, it is fairly easy for anyone to generate their own marketing materials; however, success requires the user to properly train their AI.

This is the most challenging part of using AI to generate quality marketing content.

How Is An AI Trained?

Though any roofer can use an AI application to generate some great marketing materials, they have to know how to train the AI to produce content that is legible, contextual, correct, and reads in the right voice.

Additionally, for an AI to produce effective and correct SEO content to represent a specific business as opposed to more generic results, the application has to understand the business identity and many details about it.

To achieve this, roofers must introduce the AI to information that is relevant to their specific business such as their service area, services provided, their company website’s About page, business certifications and accolades, and other existing content like blog posts and articles, all of which can help the AI learn what a roofer’s business is about and who are their target customers.

While this is only the very start of training the AI to recognize and represent a roofer’s individual company among their competition, it provides the basis necessary to start querying and slowly molding it into a generator of content that is stylized to suit the user’s individual needs.

Learn How to Train and Use AI to Create SEO Content

In this month’s information-packed marketing workshop, Chris from RoofingSites.com gives a detailed lesson on training and using ChatGPT to create effective SEO marketing material for roofers looking to try their hand at creating website content.

Train AI To Create Unique Content For Your Company

Though many roofers may be busy enough to leave their marketing efforts to an SEO expert, others may want to learn how to DIY.

At the very least, it is beneficial for roofers to understand how AI works in a marketing context and how today’s agencies are using it to generate effective marketing materials that are tailor-made just for them.

Whether hoping to learn more about SEO strategies for roofers or how to train and prompt an AI application, RoofingSites.com has all of that information and much more.

Request a free marketing call with Chris to ask questions and access the many free marketing and business management resources.

Plus, don’t forget to access a free copy of Chris’ book, “The Ultimate Guide to Digital Marketing for Roofers,” by clicking this link!

Questions About AI and SEO For Roofers?

Contact the Roofing SEO Experts at RoofingSites.com!

Call 888-308-2168 To Find Out More!