A key to using an AI tool in marketing is knowing how to prompt the AI to generate topical authority. Topical authority helps roofers predict the questions their target audience will ask to provide those answers and attract the most user attention. Where Google is concerned, roofers whose websites and marketing material display the greatest […]

Are you looking to retire in the next 5 years? Even if you just started you want to start off RIGHT! We are joined by Co-Founder of the Association of Professional Builders, Russ Stephens, to discuss where roofers can improve their business with systems and where they should be doubling-down to make higher profit margins. […]

In today’s competitive business world, getting good recognition from the Google search engine should be every roofer’s goal. Local service ads provide roofers with the most effective ways to reach the specific audience they are targeting: customers within their local service areas. Roofers must focus their marketing efforts on attracting local searchers, as these are […]

Have you ever created an executive assistant in minutes? In today’s workshop, Chris shows off his framework to help roofers train AI to help their company! Chris uses ChatGPT and Claude with extensive prompts and shows how you can do the same! If you haven’t embraced AI yet this is a perfect episode for you […]

Are you looking to sell your business in the next 5 years? Whether you want to sell in the future or not, you need to be ready to sell TODAY. We are joined by Roofing Business Broker, Claudio Vilas, to discuss all of the guardrails that our roofers should have in their business so they […]

AI tools like Chat GPT have taken the digital marketing world by storm over the past few years. While there had initially been a hesitation to adopt AI for digital marketing tasks like creating website content such as landing pages and blogs, this is no longer the case as the tools have been improved to […]

Did you know you can train AI on your own company? In today’s workshop, Chris dives deep into how you can train AI with content that you already have for your company. Chris uses ChatGPT and Claude with very extensive prompts and shows how you can do the same! If you’ve been looking for a […]

One of the saddest realities that many of today’s roofers struggle with is not making a decent salary despite all the effort they put into their businesses. Roofers who do not pay themselves enough because they feel they can’t afford to do this usually forosuffer the financial consequences of little gain from their efforts, as […]

Getting your foot in the door is hard enough, but can you close the deal? Professional mediator and author, Moshe Cohen shares his framework for roofers to build long-lasting connections in any market in high-stakes situations. This episode isn’t just filled with techniques you can try, Chris and Moshe dive into the how of making […]

As the use of artificial intelligence for creating marketing content gains steam, keeping up with the fast-paced development of this technology is becoming a challenge. While it is impossible for busy roofers looking to harness this power to know it all with their many other responsibilities, this series of instructional videos will help. Learn some […]