Google Ads are an affordable and convenient way for roofers to advertise their businesses to the people they want to reach most. What many roofers may not realize about advertising with Google is that there are two different types of ads for building a Google Ads campaign that can get them more business exposure, more

Become THE choice roofing company by using this marketing plan! This interactive workshop will get your business on track for growth in 2024. Start the year of right with this detailed walkthrough on how to build the ultimate marketing machine for your business! Find this information and more in The Ultimate Guide to Digital Marketing

These are the five principles of leadership you need in your company! Jonathan Cinelli joins us today to impart his wisdom on all things leadership including how you can apply those principles to your roofing company!  If you enjoyed today’s episode, please take a moment to leave us a 5 star review.  Grab your own

Employees can make or break a small business like a roofing company, depending on how good of a fit they are. Hiring might be easy, but finding and retaining the right people is not always so simple. The truth is that roofers should similarly view their recruitment efforts as they do their marketing, which is

It’s a new year and that means it is once again time for roofers to assess their digital marketing efforts over the past year and make new ones for 2024. Success with SEO and online marketing requires good planning and goal setting, which starts with evaluating where current marketing plans have taken the company. Instead

In today’s podcast, we will be discussing the importance of your roofing company utilizing an email database. We will go through four steps to creating your email database and discuss what information you should use in your email campaigns. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/! 

Retargeting is a cost-effective roofers marketing technique for getting the most out of lead generation by converting more leads with tracked advertising. Though it might sound complex, creating a retargeting campaign for a roof company that follows leads around and posts new ads to them could not be easier. Any roofer who is already set

This is how you should be recruiting talent for your roofing company! Paul Sanneman, CEO of Contractor Staffing Source, joins the show to talk about all things recruitment. Paul shares his thoughts on AI, recruitment myths, best recruiting protocols, and more! Please check out Paul and his team over at Contractor Staffing Source!  If you

A website that converts at a high percentage is something that every roof company needs to build and grow their business. Sadly, research shows that most roofer websites convert at less than 1% or only 1 new customer for every 100 that visit the website. Knowing this, how can roofers convert more leads without dumping

Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it. Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work. The secret that email marketers know is that there is