In today’s competitive business world, getting good recognition from the Google search engine should be every roofer’s goal.

Local service ads provide roofers with the most effective ways to reach the specific audience they are targeting: customers within their local service areas.

Roofers must focus their marketing efforts on attracting local searchers, as these are the ones with the most buyer intent and are most likely to become customers.

This month’s roofer’s marketing workshop will help roofing contractors understand the importance of local service ads and how to master local marketing with Google to grow their companies.

What Are Local Service Ads on Google Search?

Local Service Ads or LSAs are a category of marketing ads that business owners can purchase to appear when searchers within chosen service areas search for businesses like theirs.

Currently, LSAs appear at the top of the Google search results page before all other ads, above the Google Maps 3-Pack, and also the list of organic search results.

LSAs are the first listing that a searcher sees when searching for a business on Google.

Not only are they the first business names that customers see when they search for a service in their local market, these ads also provide quick, valuable information at a glance to help searchers decide which contractors to call.

A roofer with an optimized LSA that shows off their business in its best light is more likely to be the one that receives the customer’s call.

How Do Roofers Master Google’s Local Service Ads?

Google’s Local Service Ads extract business information from a company’s overall marketing presence on Google, using those details to populate parts of the ad automatically.

LSAs include a company’s Google star rating, which is a measure of local trust, plus the number of reviews the company has received on its GMB page, business hours, and other quick facts along with a call link and a link to the company website.

This is all valuable information that roofers in competitive service markers must take advantage of to ensure their paid ads provide the highest ROI by displaying as many positive points to target searchers as possible.

Ultimately, this means that Google’s Local Service Ads are a combination of SEO ads and paid ads, which must be optimized using normal SEO methods.

Get Great Results from Google Local Service Ads

In this month’s marketing workshop for roofers, Chris from RoofingSites.com explains how Local Service Ads work on Google and what roofers can do to get the best results from their marketing investment in these attention-grabbing advertisements.

Get More Customers With Optimized Local Service Ads

Roofers in competitive markets only have one chance to reach their target audiences when potential customers go to Google to search for a contractor.

Local Service Ads provide roofers with a highlighted spot to advertise their companies.

Yet to get the most from their marketing dollars, roofers must focus on SEO techniques that will support their LSAs by generating the authority and positive ratings necessary for Google to highlight them, increasing their chances of getting more calls.

Visit RoofingSite.com, schedule a free marketing call with Chris, and review the many free resources available there to learn about this and much more.

Plus click here to get a copy of Chris’ book, “The Ultimate Guide to Digital Marketing for Roofers,” for free!

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