At the base of every roofer’s digital marketing plan is the need to establish that business as a trustworthy, respected roof company.

Reputation and the trust that it builds are everything in a competitive market.

No matter how much money a roofer spends on their marketing to improve SEO, without a favorable reputation in their community, it can all be for naught.

Learn more about the importance of reputation and why trust can help a roofer build their business faster by reading more below.

Digital Marketing Is Nothing Without A Positive Reputation

Every roofer surely knows by now that digital marketing is an essential need for raising awareness of their brand and growing their business.

Still, many roofers become frustrated when they don’t receive the results they expect after investing in SEO and marketing strategy.

Often, this lack of results stems from not paying enough attention to reputation building and developing customer trust within their service area.

Although it may not seem related, customer trust and positive reputation are directly related to the results roofers get from their investments in business marketing.

Quite simply, without the former, roofers will spend more on the latter, receiving less for their digital marketing bucks.

Google Rewards Reliability With Better SEO Results

The emphasis on reputation building and business trust is rooted in how Google treats different businesses based on their algorithmic and public approval.

In its efforts to serve top quality and relevant content to searchers, Google now relies more and more on business trustworthiness and its positive reputation.

Naturally, every roofer hopes to win the accolades of every customer they serve; however, it is other factors in their digital marketing strategy that can help achieve that so that Google regards the business as one with a good reputation.

Some of the crucial ways for roofers to demonstrate that is with an SEO-optimized website, publishing high-quality, relevant content that engages readers, and seeking out reviews and testimonials, all of which allow the search algorithm to interpret all of that public trust.

Watch and Learn In This Helpful Digital Marketing Podcast

This week in a change from normal, Chris himself from RoofingSites.com is hosted by Johnathan Mast of the 91-Day Success Podcast, where they talk about digital marketing in 2024, why good reputation and trust are so important for roofers to build competitive businesses in their local markets and how to achieve that!

Achieve Marketing Success By Establishing Good Trust

Today, every roofer needs to invest in digital marketing to ensure they can reach the customers in their community who are searching for them in the places they are searching.

To get the most from every dollar invested in SEO marketing and build their businesses, roofers must also learn what strategies build trust – both from the customer and the search algorithm – and focus on those.

From having an optimized and effective website and publishing valuable content to engaging the public with social media and seeking reviews and other marks of customer approval, building the company’s reputation and trustworthiness are essential for not just word-of-mouth recommendation, but Google recommendation as well.

Learn more about digital marketing for roofers by watching the video and then contact Chris at RoofingSites.com by scheduling a free marketing call today.

Don’t forget to get a free copy of Chris’ book, “The Ultimate Guide to Digital Marketing for Roofers,” by clicking here!

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