by Chris Hunter
Share
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “January 2025 State of Marketing for Roofers.” In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 – 00:29] – Intro
[00:30 – 03:43] – Marketing Shifts Every Roofer Needs to Know — January 2025 Edition
[03:44 – 05:57] – Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025
[05:58 – 07:58] – Roofing Leads Start on Google: How to Stay Ahead as AI Evolves
[07:59 – 09:48] – Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot
[09:49 – 11:17] – AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers
[11:18 – 15:38] – AI in Action: AI Voice Assistant Demo for Roofing Sales
[15:39 – 17:40] – AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups
[17:41 – 20:03] – Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
The post Roofer Growth Hacks – Season 2 Episode 15 – The January State of Marketing for Roofers first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing. The conversation highlights the importance of building a strong reputation, expanding reach
A structured digital marketing plan is vital for success in the competitive roofing industry. With a new year right around the corner, there is no better time for roofers to address their digital marketing plans for 2025 so they can hit the ground running. This month’s marketing workshop for roofers explores the 4R Marketing System,
Like any other sector, the roofing industry thrives on adaptability and innovation. The December 2024 edition of the Roofer Growth Hacks podcast offers critical insights into marketing trends, strategies, and tools that roofers can adopt for success in 2025. This article delves into some key takeaways from the episode, focusing on marketing plans, budgeting, and
In the competitive roofing industry, attracting high-quality leads is essential to growing your business. While still valuable, traditional marketing methods often lack the precision and scalability needed to thrive in today’s digital landscape. Enter Google Ads: a powerful online advertising platform that helps roofing companies connect directly with potential customers searching for services. This article
