by Chris Hunter
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A significant challenge that every roofing company owner must face is that marketing demands change from week to week and month to month.
These changes are primarily brought about by changes within the roofing industry itself, which trickle down to a need to adjust marketing efforts to stay effective and profitable.
Based on fluctuating industry and marketing trends, roofing company owners must pay attention to these changes and how they affect their sales and learn how to adjust accordingly to keep their promotional efforts successful.
What Is The Biggest Change In The Marketing Industry?
Marketing experts have noticed a significant change approaching the end of this year’s third quarter, namely rising ad costs across all marketing platforms.
Unfortunately, this is not uncommon and a change typically seen in the final quarters of each year.
Increased ad costs reduce advertising ROI, which must be considered when analyzing past marketing expenditures and planning new ads.
Each lead and sale now costs roofers more, even if they get the same good results from their marketing programs, reducing profits even if only by a small amount.
What Are Some Q4 Projections Roofers Should Assess?
To stay ahead of current and expected marketing cost increases, roofers must plan accordingly, not just to improve their marketing results but also to control operational costs to boost ROI in as many ways as possible.
The best way roofers can do that is by reviewing their marketing practices and re-building their processes from the ground up to ensure they are working with a solid marketing foundation.
Good marketing foundations that focus on essential elements like ranking in the Google Maps 3-Pack and setting up local business directory and service ads are crucial often missed details that can significantly improve a roofer’s ROI, even in times of rising advertising costs.
Learn About the Current State of Marketing and What It Means for Roofers
In this insightful Roofer Growth Hacks episode, Chris from RoofingSites.com discusses the State of Marketing today and what SEO experts recommend roofing company owners can do to stay on top of them and keep their marketing productive so the sales keep coming in.
Stay Ahead of Competition in Challenging Marketing Times
Between keeping up with roofing consumer patterns as well as demands and the ever-changing marketing industry overall, staying ahead of the competition becomes more challenging for local roofers every year.
A solid foundation in marketing basics is the best way for roofers to stay on top of their game and service market.
Watch this episode or visit RoofingSites.com for other helpful marketing training and free tools to learn more about staying competitive despite rising marketing costs.
Schedule a free marketing call with Chris for some one-on-one advice, and don’t forget to get a free copy of his book, “The Ultimate Guide to Digital Marketing for Roofers,” by clicking here!
Struggling with Roofing Digital Marketing?
The RSEO Experts at RoofingSites.com Can Help!
Call 888-308-2168 To Learn About A Great Marketing Plan!
The post September State of Marketing for Roofers! first appeared on RoofingSites.com.
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