Like any other sector, the roofing industry thrives on adaptability and innovation.

The December 2024 edition of the Roofer Growth Hacks podcast offers critical insights into marketing trends, strategies, and tools that roofers can adopt for success in 2025.

This article delves into some key takeaways from the episode, focusing on marketing plans, budgeting, and the importance of building a digital presence, with others mentioned in the video.

With the new year right around the corner, roofers must focus today on outlining their marketing plans for the future, incorporating video into their campaigns, and several other important ideas to get them on track for a profitable 2025!

Crafting a Long-Lasting Marketing Plan

Marketing is the cornerstone of any business’s success.

Therefore, it is essential to understand the importance of creating a comprehensive marketing plan each year that encompasses not only marketing but also sales, operations, HR, and IT strategies.

Planning ahead ensures a smoother path to growth and achieving outlined business goals.

Key Steps in Planning:

1. Define Clear Goals: Establish where you want your business to be in 1, 3, and 5 years. Work backward to set actionable steps.
2. Budget Appropriately: Allocate 5-10% of your revenue to marketing, ensuring alignment with your growth targets. For example, aiming to grow from $1M to $2M in revenue requires budgeting for the $2M milestone.
3. Quarterly Goal Setting: Break down yearly goals into achievable quarterly milestones, known as “Rocks,” from Gino Wickman’s EOS methodology. Focus on 3 to 5 key objectives each quarter.

The Rise of Video Marketing

In an increasingly competitive digital landscape, video marketing has emerged as a critical tool for businesses to capture attention, foster engagement, and boost their visibility in search results.

For roofers in particular, video content offers a unique opportunity to showcase their expertise, highlight their services, and build trust with potential customers.

Video marketing is no longer optional but essential for roofing companies aiming to stand out in 2025.

Best Practices for Video Marketing in 2025:

1. Topical Authority: Address key roofing topics and common customer questions in your videos.
2. Short-form Content: Produce videos under one minute for platforms like YouTube Shorts and Instagram Reels.
3. Consistency: Post regularly across all platforms to maintain visibility and engagement.
4. Dual Focus: Ensure your videos both educate and entertain for maximum impact.

Learn More About Building An Achievable Marketing Plan for 2025

In this year’s final Roofer Growth Hacks episode, Chris from RoofignSites.com discusses the state of marketing for roofers at the end of 2024 and the helpful marketing strategies roofing company owners should employ to ensure their 2025 is successful.

Start 2025 Off With A Solid Marketing Plan

The December 2024 “State of Marketing for Roofers” podcast provides invaluable insights for roofing businesses looking to thrive in 2025.

This final marketing episode offers practical and actionable guidance on everything from creating a resilient marketing plan to leveraging AI, video strategies, and more.

Roofers who embrace these strategies can position themselves ahead of the competition, driving growth and success in the new year.

Watch the entire episode to learn these and other marketing strategy planning tips, or schedule a free marketing call with Chris from RoofingSites.com for some one-on-one help.

Click this link for a free copy of Chris’ book, “The Ultimate Guide to Digital Marketing for Roofers,” for even more actionable and helpful tips!

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