by Chris Hunter
Share
Email marketing is possibly the most ignored, yet most effective of all marketing methods that roofers can profit from if they actually use it.
Instead, most roofers ignore their contact databases and all of the potential ways that data can help them get more work.
The secret that email marketers know is that there is gold in every roofer’s ignored database, in more ways than one might think.
Best of all, email marketing is a practically free way for roofers to get more business, both from their past customers and from customer referrals!
How Does Email Marketing Get New Sales?
Email marketing is one of the easiest ways to get more sales from people who have already been customers.
It helps roofers develop deeper relationships with past customers, keeping their business names top of mind and increasing the chance that those customers will buy again when the need arises.
Email marketers find that this method also helps roofers get more referrals from those same past customers when they recommend a contractor to their friends and family members.
It also makes it possible for roofers to nurture new, incoming leads, building familiarity and trust with them so they are more likely to convert.
How Easy Is Email Marketing?
The great thing about email marketing is how easy it is to do.
All any roofer needs to compile a great lead database is a CRM or customer relations management program and a little bit of time.
Using an email newsletter that contains a variety of information like educational content, job photos, great customer reviews, employee highlights, and other interesting news bits, roofers can periodically market through their CRM to nurture repeat and referral leads.
Email marketing newsletters are the perfect place to ask for customer reviews and referrals as well.
They are also one of the elements used in a lead nurturing campaign and for developing crossing-sell campaigns.
Watch The Full Workshop on Email Marketing Here
In this month’s informative Roofer’s Marketing Workshop, Chris from RoofingSites.com talks about the importance of email marketing and how easily and affordably it can be used to drive repeat and referral business to get more sales:
Become An Email Marketer To Get More Repeat and Referral Business
Whether starting a referral campaign, cross-selling additional services, or just looking for a way to stay in contact with roofing leads, email marketing gives every roofer the means to do it.
Fortunately, it is easy for any roofer to become their own email marketer, as this is one of the easiest marketing techniques that any business can accomplish.
Learn more about email marketing and how to drive repeat and referral business in this month’s marketing workshop or by scheduling a free marketing call with Chris at RoofingSite.com!
Ready to Learn About Email Marketing for Roofers?
Contact RoofingSites.com For Professional Guidance!
Call 888-308-2168 To Find Out More!
The post Workshop – Drive Repeat and Referral Business With Email Marketing! first appeared on RoofingSites.com.
STAY IN THE LOOP
Subscribe to our free newsletter.
In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing. The conversation highlights the importance of building a strong reputation, expanding reach
A structured digital marketing plan is vital for success in the competitive roofing industry. With a new year right around the corner, there is no better time for roofers to address their digital marketing plans for 2025 so they can hit the ground running. This month’s marketing workshop for roofers explores the 4R Marketing System,
Like any other sector, the roofing industry thrives on adaptability and innovation. The December 2024 edition of the Roofer Growth Hacks podcast offers critical insights into marketing trends, strategies, and tools that roofers can adopt for success in 2025. This article delves into some key takeaways from the episode, focusing on marketing plans, budgeting, and
In the competitive roofing industry, attracting high-quality leads is essential to growing your business. While still valuable, traditional marketing methods often lack the precision and scalability needed to thrive in today’s digital landscape. Enter Google Ads: a powerful online advertising platform that helps roofing companies connect directly with potential customers searching for services. This article
