The one thing that roofers need to keep in mind about marketing and SEO as time passes is that it is ever-changing.

While some of the SEO techniques used to generate leads and sales may be the same, the ways those techniques get used can differ as time passes.

2024 has been no different than years past.

With the ongoing changes to Google’s algorithm, it is time for roofing company owners to address the current SEO marketing trends and adjust their strategies for the greatest effectiveness in what will hopefully be a busy roofing season bringing them many new customers!

Trends Change With Google’s Changes

One of the most exciting, yet frustrating things about digital marketing is that it is constantly changing, mostly because Google is constantly changing.

In its effort to provide better services to business advertisers and help them more easily reach the right audiences, Google continuously changes not only its algorithm but also the advertising services it offers to local businesses.

This means that owners of roofing companies in competitive service areas must keep up with the algorithm and marketing changes or risk losing their prominent positions on Google where new customers can be found.

Roofers must consider SEO a continuing education element of the marketing side of their business to stay up to date with the trends and learn the new techniques that will keep them successful.

Dominating Google in 2024 is The Same – But Also Different

Though the main goal for every roofer in their quest to dominate Google should always be to get into the Maps 3-Pack, the way to do it is changing somewhat.

With new ad spaces becoming more prominent in the search results and algorithmic changes affecting SEO, roofers need to reconsider their paid advertising and focus on organic search in new ways this year.

Over the past year, Google has put more weight on Local Service Ads, while it seems that Facebook ads are now generating fewer results for local businesses.

Landing pages with effective links are becoming even more important as are quality website and blog content and high-power links including branded links.

In response to these changes within Google’s algorithm, business owners must adjust their SEO techniques to keep up with the changes and continue to generate leads.

Watch The New 2024 SEO Formula for Marketing Success

In this month’s Roofer’s Marketing Workshop, Chris from RoofingSites.com goes over some changes with Google and some new trends in SEO marketing that have developed in response so roofers can keep their companies on top of the SERPs and in the Maps 3-Pack.

Learn the SEO Formula for 2024 With A Free Action Plan and More

Staying on top of the SERPs with effective SEO techniques is essential for roofers in competitive service areas.

Learn how to incorporate the latest marketing trends into existing, evergreen marketing strategies with the essential tips in this month’s marketing workshop.

Get access to an SEO action plan to follow when developing a marketing strategy, free marketing tools, and an updated SEO for Roofers workbook for 2024 by watching along and accessing these tools via the included QR code.

For those who have not already done so, click this link to download a free copy of Chris’s book, “The Ultimate Guide to Digital Marketing for Roofers” and schedule a free marketing call with Chris at RoofingSites.com for some complimentary 1-on-1 help!

Ready To Update Your 2024 SEO Marketing Plan?

Contact RoofingSites.com to Learn More About SEO for Roofers!

Call 888-308-2168 To Find Out More!